Wednesday, December 03, 2008
What if Starbucks Marketed Like Church? A Parable
I've seen this clip now several times and while it's got its problems, it certainly gives the viewer pause for consideration - which is part of what Advent is all about, right?
Quite frankly, I'm ambivalent about "Media and the Church". I know - or, at least I'm told - that if we want to attract younger people to church, we need to be more tecno-savvy. Less organ music. More guitars and drums. More bells and whistles.
I confess that I think to myself: "Is this church or is this entertainment?"
Not to say that there are some parts of church that aren't or shouldn't be "entertaining." I suppose "entertainment" - like beauty - is in the perception of the person. And, I suppose, there is a generational component to it.
And yet, when I talk to seminarians between the ages of late 20's to early 40's, they seem to want more tradition.
Eucharist. Every week. Even in non-Eucharistic denomination.
Music. From the Hymnal. Prayer. From a proper Prayer Book and not on a projection screen. And, don't change the words every week, please. We want some place - one place - where there's some stability in our lives.
Oh, and some moments of quiet, please and thank you.
The folks sitting in my pew in that age demographic say much the same thing.
This little clip raises some questions about how we "do" church and how we "market" church. I think the deepest cut is the one it makes about 'authenticity' and how some of the 'canned messages' (like the guy with the 'greeter' pin doesn't) are seen for what they are.
I don't know. I think there's a great deal to think about here. Quietly.
Good thing it's Advent, huh?